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Ready to burn your agency to the ground?

Find the hidden secret weapon to save over £12k a year, without costing you a single penny!?

The secret weapon? Efficient systems!

Being a Social Media Manager is HARD WORK – the endless client requests, changing algorithms and new viral themes popping up. It’s not all long lunches with friends, spas days and aesthetic appointments.

The Freelancer Trap

So you decide to get in some help – hire a freelancer or two. Keep it flexible, as you really don’t know what the future holds do you?

Great  – you can finally get some time back for yourself! Nice Work.

You work side by side your new hires, making sure they have everything they need, working on captions, designing content, giving constructive feedback. Just waiting for the day to arrive where you are confident enough in their abilities that you can let them loose on client work.

Weeks pass, your holding firm, this is a good decision.

More weeks pass, okay maybe they need more training…..

You find that you’re spending more time feeding back, correcting their mistakes and being generally even more frustrated, spending even more time in your business rather than on it.

You’re ready to burn your agency to the ground and go back to employment. Anything to stop the constant, never ending thoughts about how to make your business work better.

If this is you…you’re going to want to keep reading!

Let’s talk Money!

Depending on how you have your agency set up will determine how much of a financial impact of having no systems within your agency will have on you.

There are two main ways to work with freelancers, fixed fee or hourly rate. Lets briefly look at the pros and cons of each.

Freelancers on a Fixed Fee:

Pros:

      1. Are all clients being treated the same way?
      2. Is all content being created to the same deadlines and to the same specification?
      3. Are all content creation deadlines being met on time?

    Case Study: How Streamlined Systems Saved My Mentee’s Agency £12,000

    C started her social media management agency as a way to leave her busy corporate city-based job, to allow her to be more flexible with two young sons, and finally allow her to create a flexible life for her and her family. The dream right?

    After coming to me in November, one of the first things we looked at we team. C worked with four freelancers; each paid a fixed monthly fee for their work.

    When we looked at the prices C was charging, and then the costs incurred, we quickly saw an opportunity to improve profitability, and keep more money in the bank!

    After switching the team to an hourly rate model, we reduced C’s freelancer expenses by 50%!

    That’s an extra £1k in the bank every month. I know what you’re thinking, does sound like much does it? But scale that to a year – £12k.

    Now think about the extra capacity we have found within her business to take on new clients – for the same expenses she was paying previously.

    That’s where the real value is!

    The Ripple Effects of Having Inefficient Systems

    Inefficient systems have wider impacts beyond freelancers, we all know that it costs more money to find a new client than it costs to keep a client.

    Think about your business this quarter, how many clients have left because they are sick and tired of last-minute approvals, or constant edits needed on their content?

    Imagine there was a way to create client content quickly, efficiently, to their exacting standards without any edits? By implementing a system within your agency, this dream can become a reality.

    It is possible to free up your time, can several hours per week back where you can work on your work. Send that newsletter, write that blog, design that masterclass. Whatever it is, it is achievable.

    Creating systems doesn’t have to be overwhelming. Start by tackling one small area like content creation workflow and gradually build from there.

    I understand that you probably don’t want to look at your finances, you might not want to have those difficult conversations with your team, and the thought of creating a spreadsheet filles you with absolute dread and brings back nightmares from ICT back in the day.

    But I promise you, it is worth doing. Knowledge is power, but ACTION is the money maker.

    If any of this has resonated with you – and you’re on the brink of giving it all up. Book in for a coffee and chat with me, and let’s see if we can get you back in control of your business and thriving

        1. Less predictable and harder to budget for the freelancer costs.
        2. The agency takes on more of the risk if the project takes longer than expected.

      In the context of your agency, if  you’re looking to implement more efficient systems and processes, the hourly rate model is a lot more advantageous.

      You can not only improve the efficiency of your freelancers’ workflows, you can, if done right, achieve the same output for a lower overall cost.

      This allows you to benefit from the flexibility and transparency of the hourly rate, while also leveraging your operational improvements to reduce freelancer expenses. AKA more money in the bank!

      There are other considerations to consider if you’ve got inefficient systems in place within your agency, including:

        1. Are all clients being treated the same way?
        2. Is all content being created to the same deadlines and to the same specification?
        3. Are all content creation deadlines being met on time?

      Case Study: How Streamlined Systems Saved My Mentee’s Agency £12,000

      C started her social media management agency as a way to leave her busy corporate city-based job, to allow her to be more flexible with two young sons, and finally allow her to create a flexible life for her and her family. The dream right?

      After coming to me in November, one of the first things we looked at we team. C worked with four freelancers; each paid a fixed monthly fee for their work.

      When we looked at the prices C was charging, and then the costs incurred, we quickly saw an opportunity to improve profitability, and keep more money in the bank!

      After switching the team to an hourly rate model, we reduced C’s freelancer expenses by 50%!

      That’s an extra £1k in the bank every month. I know what you’re thinking, does sound like much does it? But scale that to a year – £12k.

      Now think about the extra capacity we have found within her business to take on new clients – for the same expenses she was paying previously.

      That’s where the real value is!

      The Ripple Effects of Having Inefficient Systems

      Inefficient systems have wider impacts beyond freelancers, we all know that it costs more money to find a new client than it costs to keep a client.

      Think about your business this quarter, how many clients have left because they are sick and tired of last-minute approvals, or constant edits needed on their content?

      Imagine there was a way to create client content quickly, efficiently, to their exacting standards without any edits? By implementing a system within your agency, this dream can become a reality.

      It is possible to free up your time, can several hours per week back where you can work on your work. Send that newsletter, write that blog, design that masterclass. Whatever it is, it is achievable.

      Creating systems doesn’t have to be overwhelming. Start by tackling one small area like content creation workflow and gradually build from there.

      I understand that you probably don’t want to look at your finances, you might not want to have those difficult conversations with your team, and the thought of creating a spreadsheet filles you with absolute dread and brings back nightmares from ICT back in the day.

      But I promise you, it is worth doing. Knowledge is power, but ACTION is the money maker.

      If any of this has resonated with you – and you’re on the brink of giving it all up. Book in for a coffee and chat with me, and let’s see if we can get you back in control of your business and thriving

          1. More flexibility to accommodate changes in project scope or timeline.
          2. You can better validate the time and effort put into the work.
          3. Incentivises the freelancer to work diligently without rushing.

        Cons:

          1. Less predictable and harder to budget for the freelancer costs.
          2. The agency takes on more of the risk if the project takes longer than expected.

        In the context of your agency, if  you’re looking to implement more efficient systems and processes, the hourly rate model is a lot more advantageous.

        You can not only improve the efficiency of your freelancers’ workflows, you can, if done right, achieve the same output for a lower overall cost.

        This allows you to benefit from the flexibility and transparency of the hourly rate, while also leveraging your operational improvements to reduce freelancer expenses. AKA more money in the bank!

        There are other considerations to consider if you’ve got inefficient systems in place within your agency, including:

          1. Are all clients being treated the same way?
          2. Is all content being created to the same deadlines and to the same specification?
          3. Are all content creation deadlines being met on time?

        Case Study: How Streamlined Systems Saved My Mentee’s Agency £12,000

        C started her social media management agency as a way to leave her busy corporate city-based job, to allow her to be more flexible with two young sons, and finally allow her to create a flexible life for her and her family. The dream right?

        After coming to me in November, one of the first things we looked at we team. C worked with four freelancers; each paid a fixed monthly fee for their work.

        When we looked at the prices C was charging, and then the costs incurred, we quickly saw an opportunity to improve profitability, and keep more money in the bank!

        After switching the team to an hourly rate model, we reduced C’s freelancer expenses by 50%!

        That’s an extra £1k in the bank every month. I know what you’re thinking, does sound like much does it? But scale that to a year – £12k.

        Now think about the extra capacity we have found within her business to take on new clients – for the same expenses she was paying previously.

        That’s where the real value is!

        The Ripple Effects of Having Inefficient Systems

        Inefficient systems have wider impacts beyond freelancers, we all know that it costs more money to find a new client than it costs to keep a client.

        Think about your business this quarter, how many clients have left because they are sick and tired of last-minute approvals, or constant edits needed on their content?

        Imagine there was a way to create client content quickly, efficiently, to their exacting standards without any edits? By implementing a system within your agency, this dream can become a reality.

        It is possible to free up your time, can several hours per week back where you can work on your work. Send that newsletter, write that blog, design that masterclass. Whatever it is, it is achievable.

        Creating systems doesn’t have to be overwhelming. Start by tackling one small area like content creation workflow and gradually build from there.

        I understand that you probably don’t want to look at your finances, you might not want to have those difficult conversations with your team, and the thought of creating a spreadsheet filles you with absolute dread and brings back nightmares from ICT back in the day.

        But I promise you, it is worth doing. Knowledge is power, but ACTION is the money maker.

        If any of this has resonated with you – and you’re on the brink of giving it all up. Book in for a coffee and chat with me, and let’s see if we can get you back in control of your business and thriving